# Heedly > Heedly. This file gives AI agents the full text of every public page and record on the site. ## Pages ### Heedly — Marketing for veterinary practices URL: https://heedly.co > Supercharging client growth and retention for vet practices: website builds, Google Ads, branding, photography and growth strategy for independent veterinary clinics. VET MARKETING SPECIALISTS # Supercharging client growth & retention for vet practices Take the stress of marketing off your shoulders, so you can focus on delivering exceptional veterinary care. Get your **free** **Vet Clinic Marketing Playbook** below: ★★★★★ 5-star rated by vet practices on Google ![The Vet Clinic Marketing Playbook shown on a laptop with preview pages](https://heedly.co/media/153) more clients✱more loyalty✱less admin✱happier pets✱ more clients✱more loyalty✱less admin✱happier pets✱ ## Results speak louder 41% increase in appointments for My Visit Vet 91 new clients every month for Horner Vets 1,059 active clients in year one at Pear Tree Vets NEW FROM HEEDLY ## Best in class websites. Quicker, simpler & CMA compliant. Heedly now builds conversion-ready and CMA compliant websites for veterinary practices — quickly. Five years of vet marketing know-how and cutting edge technology baked into a build system. Pop in your email to be first in line. ![A vet practice website built by Heedly, shown across devices](https://heedly.co/media/154)live in hours, not months 1 ### Tell us about your practice Complete our custom questionnaire with our team (~30 mins), this will give us everything we need to built the perfect website. 2 ### We build it We use the latest technology and our years of experience in veterinary to build the best possible website to get people coming through the door. 3 ### Go live & grow Launch in hours, not months. We keep it updated, optimised and working hard while you deliver great care for pets! [See how our website builds work →](https://heedly.co/website-builds) ## Fresh out of the oven ![Horner Vets website across tablet and phones](https://heedly.co/media/154)**Horner Vets**44K visitors in the last year and 18% visit Booking Page ![Godiva Vet Clinic website on a laptop](https://heedly.co/media/155)**Godiva Vet Clinic**x3 increase in organic impressions and +45% in organic traffic ![Throne Vets launch website on a laptop](https://heedly.co/media/156)**Throne Vets**Our latest site for a mobile practice, launched from scratch ## Need the full agency? Website builds are just the start. Our specialists run the whole marketing engine for independent practices. [Explore agency services](https://heedly.co/agency-services) [Websites](https://heedly.co/website-builds)[Google Ads](https://heedly.co/google-ads) [Branding & Design](https://heedly.co/branding-design) [Photography & Video](https://heedly.co/photography-video) [Growth & Retention Strategy](https://heedly.co/growth-retention) ![James Horner, Vet and Owner at Horner Vets](https://heedly.co/media/157)“ We are blown away with what Heedly have achieved. Their expertise has catalysed our business growth, plus they genuinely feel like part of the team. James Horner · Vet & Owner, Horner Vets YOUR GOOGLE PRESENCE ## More great reviews. A profile that stays up to date. We help veterinary practices create their Google Business Profile, sync it with Heedly and keep it up to date — while making it easier to stay on top of reviews, build trust and turn more local searches into new clients. [Grow your practice on Google →](https://heedly.co/growth-retention) GOOGLE BUSINESS PROFILE Your practice Up to date 5.0 ★★★★★ Your latest reviews, all in one place Reviews Monitor feedback and showcase social proof. Profile Keep your practice details accurate and useful. seen, trusted, chosen 1 ### Stay on top of reviews See what clients are saying and keep valuable feedback visible to your team. 2 ### Create, sync & stay current We help you create your Business Profile, sync it with Heedly and keep the information pet owners find accurate and consistent. 3 ### Build local trust Give prospective clients the confidence to choose your practice when they search on Google. ## Heedly The platform behind every Heedly site Heedly is the website platform veterinary practices use to build and manage their own site from an admin dashboard, including pages, blog posts, appointments, visitor chat, team profiles, services and branding. A practice chooses whether to grant Google access. That access is used only to provide the features below inside that practice’s own Heedly dashboard. Google data is never sold or used for advertising to third parties. [Privacy Policy](https://heedly.co/privacy-policy) [Terms and Conditions](https://heedly.co/terms-and-conditions) ### Google data used by Heedly Google Business Profile To sync the practice’s Google reviews onto their website and keep listing details current. Google Analytics To create and read the practice’s analytics property so they can see website traffic inside the Heedly dashboard. Google Search Console To verify the practice’s domain and show their search performance in the dashboard. Google Ads To report on ad campaigns run for the practice. ### About URL: https://heedly.co/about > Five years deep in the veterinary space — the Heedly team, values and the results behind them. # Better care for pets. That's the goal. Marketing done well means thriving independent practices — and thriving practices deliver exceptional veterinary care. Five years deep in the veterinary space, we know what makes pet owners click, book, and stay loyal. [Let's talk ](https://heedly.co/contact) ### Results driven We focus on work that delivers, and use numbers and data to prove it. No waffle — just return on investment. ### Honest & transparent We'll always be straight with you — what's working, what's not, and how we'll improve it. ### Veterinary expertise Focusing exclusively on veterinary gives us specialist knowledge in the strategies that actually work in practices. ## Our team Hand-picked marketing specialists, all experienced in the veterinary industry — so you have the right skills exactly when you need them. ![Portrait of Matt, Business Director](https://heedly.co/media/168)**Matt**Business Director Marketing strategy for the vet world, honed on big-brand campaigns — now all-in on independent practices. ![Portrait of Emma, Designer](https://heedly.co/media/169)**Emma**Designer Brand identities and design that make practices unmistakable — far more than a pretty logo. ![Portrait of Jem, Email Specialist](https://heedly.co/media/170)**Jem**Email Specialist Email design and messaging that attracts, converts and retains your ideal clients. ![Portrait of Anusha, Social Media Consultant](https://heedly.co/media/171)**Anusha**Social Media Consultant Social content that turns day-to-day practice life into the reason pet owners follow — and book. ![Portrait of Savannah, Google Ads specialist](https://heedly.co/media/172)**Savannah**Google Ads ROI-obsessed campaign management that gets your practice found first by local pet owners. ## What our clients say ★★★★★ "Heedly really helped our new business — not just our website, but our day-to-day marketing. The team are lovely, and brilliant at explaining technical jargon simply." Aisling · Owner & Vet, Pear Tree Vets ★★★★★ "We are blown away with what Heedly have achieved. Their expertise has catalysed our business growth, plus they genuinely feel like part of the team." James · Owner & Vet, Horner Vets ★★★★★ "Always impressed by their creativity, reliability and results-driven approach — and a great eye for branding and connecting with an audience." Louise · Front of House, Horner Vets FEATURED SPEAKER AT ![BSAVA logo](https://heedly.co/media/173) ![Vet Dynamics logo](https://heedly.co/media/174) ![The Modern Veterinary Practice Podcast logo](https://heedly.co/media/175) ### Agency Services URL: https://heedly.co/agency-services > The full marketing engine for veterinary practices: websites, Google Ads, branding, photography and growth strategy. # The full marketing engine Specialist marketing for veterinary practices — so your team can focus on delivering exceptional care. ![Throne Vets bespoke website](https://heedly.co/media/156)## Websites From quick-turnaround builds to fully bespoke flagship sites — designed to rank locally, convert visitors, and sell your healthcare plans. [Find out more →](https://heedly.co/website-builds) ## Google Ads Be the practice pet owners find first. Targeted local campaigns that fill diaries without burning budget. [Find out more →](https://heedly.co/google-ads) ![Google search results for a vet practice on mobile](https://heedly.co/media/160) ![Branded veterinary van livery](https://heedly.co/media/161)## Branding & Design Logos, leaflets, liveries and everything in between — identities that make your practice unmistakable on the high street. [Find out more →](https://heedly.co/branding-design) ## Photography & Video Real photos of your team and patients — not stock — shot in your practice and ready for web, social and print. [Find out more →](https://heedly.co/photography-video) ![Photography grid of vets, dogs and cats at Horner Vets](https://heedly.co/media/162) ![Marketing funnel strategy on a tablet](https://heedly.co/media/163)## Growth & Retention Strategy The full funnel — awareness to advocacy. We plan it, run it and report on it, with your business goals as the scoreboard. [Find out more →](https://heedly.co/growth-retention) ### Branding & Design URL: https://heedly.co/branding-design > Logos, leaflets, liveries and identities that make your veterinary practice unmistakable. [← All agency services](https://heedly.co/agency-services)# A brand pet owners remember Logos, leaflets, liveries, uniforms and everything in between — a consistent identity that makes your practice unmistakable, from the high street to the school run. [Let's talk branding](https://heedly.co/contact) ![Veterinary brand identity designs displayed on circular signs](https://heedly.co/media/164)Stand Out From the Crowd ## From logo to livery ![Horner Vets brand identity](https://heedly.co/media/165)**Brand Creation & Refreshes**Logo, colour, type — built to last ![Godiva Vet Clinic sticker design](https://heedly.co/media/166)**Print & collateral**Leaflets, plan brochures, stickers ![Throne Vets branded uniform](https://heedly.co/media/167)**Uniforms & liveries**Your brand out in the wild Great veterinary brands aren't just pretty — they build trust before a pet owner ever walks through the door. We design yours to work as hard as you do. Questions about your identity ## Branding & design FAQs The practical case for building a distinctive, consistent identity for your veterinary practice. [Talk through your brand](https://heedly.co/contact) ### My clinic already has a logo… do I really need ‘branding’? + A logo is one part of a brand. A complete identity gives your clinic a consistent look and voice across signage, uniforms, printed materials and digital channels, so pet owners recognise you wherever they see you. ### Will better branding actually get me more clients, or just look pretty? + Good branding does more than improve appearance. It helps your practice stand out, communicates what makes you different and builds trust before a prospective client calls or visits. ### How do I know if my veterinary branding needs a refresh? + A refresh may be useful when your visuals feel dated, vary between touchpoints, no longer reflect the practice you have become or are easily confused with nearby competitors. ### Is branding really that important for independent veterinary practices? + Yes. A clear identity helps an independent practice express its personality and strengths, making it easier for local pet owners to understand, remember and recommend it. ### Why shouldn’t I just get my veterinary branding done on Fiverr? + A low-cost logo may solve a single design task, but veterinary branding needs to work across the whole client journey. Sector experience and a collaborative process help create a practical system rather than an isolated graphic. ### Cookie Policy URL: https://heedly.co/cookie-policy > The cookies used on the Heedly website, why we use them and how to manage them, in line with PECR and the EU ePrivacy Directive. # Cookie Policy Last updated: 10 July 2026 This Cookie Policy explains how **Matt Madden Photography Ltd**, trading as **Heedly** ("we", "us", "our"), uses cookies and similar technologies on this website (heedly.co). It should be read together with our [Privacy Policy](https://heedly.co/privacy-policy). It is provided to comply with the UK Privacy and Electronic Communications Regulations (PECR) and the EU ePrivacy Directive (2002/58/EC), alongside the UK and EU GDPR. ## 1. What are cookies? Cookies are small text files that a website places on your computer or mobile device when you visit. They are widely used to make websites work, to make them work more efficiently, to remember your preferences and, on many websites, to provide analytics or advertising. Similar technologies (such as local storage) work in comparable ways; we use the word "cookies" to cover all of them. Cookies set by the website you are visiting are called "first-party cookies". Cookies set by other organisations through the website you are visiting are called "third-party cookies". ## 2. How we use cookies We use cookies in three categories: - **Strictly necessary cookies** — essential for the site to function and to keep it secure. Under PECR and the ePrivacy Directive these do not require your consent. - **Analytics cookies** — we use **Google Analytics** to understand how visitors use the site (pages visited, time on page, how you found us) so we can improve it. These cookies are only set **with your consent**. - **Advertising and retargeting cookies** — we use the **Meta (Facebook) Pixel** and the **TikTok Pixel** to measure our advertising and to show relevant Heedly ads on Facebook, Instagram and TikTok to people who have visited this website (retargeting). These cookies are only set **with your consent**. Analytics and advertising cookies are not set until you consent through the cookie banner, in line with the UK GDPR / EU GDPR (Article 6(1)(a)) and the ePrivacy rules. You can withdraw your consent at any time, as easily as you gave it, through the cookie settings on this website or by clearing cookies in your browser — withdrawal does not affect processing that happened before it. ## 3. The cookies we set Cookie Type Purpose Duration Session cookie Strictly necessary (first-party) Identifies your browsing session so the website can function correctly as you move between pages. About 2 hours XSRF-TOKEN Strictly necessary (first-party) Security cookie that protects you and the website against cross-site request forgery attacks. About 2 hours \_ga, \_ga\_\* Analytics (Google Analytics) — consent required Distinguishes visitors and keeps session statistics so we can see how the site is used. Up to 2 years \_gid Analytics (Google Analytics) — consent required Distinguishes visitors for 24-hour usage statistics. 24 hours \_fbp Advertising / retargeting (Meta Pixel) — consent required Identifies browsers so we can measure our ads and show Heedly ads to previous visitors on Facebook and Instagram. 3 months fr Advertising / retargeting (Meta, third-party) — consent required Used by Meta to deliver and measure relevant advertising. 3 months \_ttp Advertising / retargeting (TikTok Pixel) — consent required Identifies browsers so we can measure our ads and show Heedly ads to previous visitors on TikTok. 13 months Exact cookie names and durations can vary slightly with technical updates to the website platform; the categories and purposes above remain accurate. ## 4. Our analytics and advertising partners When you consent to analytics or advertising cookies, the following partners process data about your visit (such as your IP address, device information and the pages you view). Each acts under its own privacy policy, and where required we have data protection terms in place with them: - **Google Analytics** — provided by Google Ireland Ltd / Google LLC. We use it to measure how the site is used. Data may be transferred to the United States under the EU–US Data Privacy Framework, the UK Extension to it, and/or Standard Contractual Clauses. See [Google's privacy policy](https://policies.google.com/privacy); you can also block Google Analytics with the [opt-out browser add-on](https://tools.google.com/dlpage/gaoptout). - **Meta Pixel (Facebook / Instagram retargeting)** — provided by Meta Platforms Ireland Ltd. The pixel lets us build audiences of website visitors and show them Heedly ads on Meta platforms, and to measure those ads. For this audience-building, we and Meta act as joint controllers for the collection and transmission of the data. See [Meta's privacy policy](https://www.facebook.com/privacy/policy) and your [Meta ad preferences](https://www.facebook.com/adpreferences). - **TikTok Pixel (TikTok retargeting)** — provided by TikTok Technology Ltd (Ireland) / TikTok Information Technologies UK Ltd. The pixel lets us show Heedly ads on TikTok to previous visitors and measure those ads. See [TikTok's privacy policy](https://www.tiktok.com/legal/page/eea/privacy-policy/en) and its ad settings. These partners may transfer personal data outside the UK/EEA (in particular to the United States). Such transfers take place under adequacy decisions (including the EU–US Data Privacy Framework and its UK Extension) or Standard Contractual Clauses with supplementary measures, as described in our [Privacy Policy](https://heedly.co/privacy-policy). ## 5. Other third-party content The typefaces used on this website are delivered by a font content-delivery service (Bunny Fonts, operated by BunnyWay d.o.o., an EU company). When your browser downloads a font file, the service processes your IP address as technically necessary to deliver the file; it is designed to be privacy-friendly and does not set cookies or build visitor profiles. Some pages link to third-party websites such as Instagram, LinkedIn and TikTok — those sites may set their own cookies if you visit them, under their own policies. ## 6. How to manage or delete cookies You can control and delete cookies through your browser settings — you can block all cookies, accept only certain cookies, or delete cookies already stored on your device. Note that blocking strictly necessary cookies may stop parts of this website from working. Guidance for popular browsers: - **Google Chrome** — Settings → Privacy and security → Third-party cookies / Site settings. - **Mozilla Firefox** — Settings → Privacy & Security → Cookies and Site Data. - **Apple Safari** — Settings/Preferences → Privacy → Manage Website Data. - **Microsoft Edge** — Settings → Cookies and site permissions. Independent guidance on cookies and how to manage them is available at [ico.org.uk](https://ico.org.uk) and [allaboutcookies.org](https://www.allaboutcookies.org). ## 7. Changes to this policy We may update this Cookie Policy from time to time, for example if the cookies we use change or the law requires it. The date at the top shows when it was last revised. If we start using cookies that require consent, we will ask for your consent before doing so. ## 8. Contact us Questions about our use of cookies: , addressed to Matt Madden Photography Ltd (trading as Heedly). ### Google Ads URL: https://heedly.co/google-ads > ROI-obsessed Google Ads for vet practices — high-quality local clients for as little spend as possible. [← All agency services](https://heedly.co/agency-services)# Google Ads that get people coming into your vet practice Relax knowing your ads are run by a team that's managed leading veterinary practices' campaigns for years. We're return-on-investment obsessed — high-quality local clients, for as little spend as possible. [Start getting more patients](https://heedly.co/contact) ![Google search results for Horner Vets on two phones](https://heedly.co/media/160)Rank #1 in Search CASE STUDY · HORNER VETS ## A remarkable return on ad spend £8.90 cost per new client acquired £151 average first-visit transaction value 8.5x return on ad spend, first visit alone ## Fair questions, honest answers ### "We ran Google Ads before and got nothing. Is it really worth it?" Almost every account we audit was simply set up badly. Nearly without exception, there are cost-efficient gains to be had from a properly run campaign. ### "How much do I need to spend?" It depends on your goals. Growing fast with clinical capacity to match? We'll scale up. Want a steady, reliable stream of leads? We'll find that sweet spot quickly. ### "Will my ads show for every local search?" That depends on budget and local demand. We recommend a cautious start to gather data and optimise — and if there's room to get more leads, we'll tell you. “Heedly really helped our new business — not just our website, but our day-to-day marketing. Would definitely recommend!” ★★★★★ Ashling · Owner & Vet, Pear Tree Vets ### Growth & Retention Strategy URL: https://heedly.co/growth-retention > Full-funnel veterinary marketing strategy — awareness to advocacy, planned, run and reported on. [← All agency services](https://heedly.co/agency-services)# Growth & retention, planned properly The full funnel — awareness, consideration, conversion, loyalty, advocacy. We plan it, run it and report on it, with your business goals as the scoreboard. [Talk strategy with us](https://heedly.co/contact) ![The Heedly marketing funnel on a tablet](https://heedly.co/media/163)Proven Successful Strategy ## One plan, every stage Awareness Get found by local pet owners Consideration Show why you're the right choice Conversion Turn interest into bookings Loyalty Healthcare plans & repeat visits Advocacy Clients who recommend you Planning for sustainable growth ## Growth & retention FAQs How a joined-up strategy helps veterinary practices attract the right clients, improve loyalty and make marketing accountable. [Talk through your strategy](https://heedly.co/contact) ### What does ‘Growth and Retention Strategy’ actually mean for a veterinary clinic? +− It means planning the whole client journey together: building awareness, helping pet owners choose your practice, converting interest into appointments, encouraging loyalty and creating advocates. We connect those stages to your business goals and report on the results. ### We’re already busy — do we really need a growth strategy? +− Being busy is not always the same as growing well. A strategy helps you focus on the right type of client and appointment, understand which channels perform, and build repeat visits rather than relying on short-term demand. ### Isn’t client retention just about being ‘nice’ and giving good care? +− Good care is fundamental, but retention also depends on the experience around it: clear communication, easy booking, useful reminders and a consistent journey between visits. Strategy identifies where that experience can be strengthened. ### How does a growth and retention strategy support recruitment? +− Clear growth planning gives you better visibility of demand, capacity and the client mix you are building. That evidence can help you decide when to recruit and which roles will support the practice’s next stage. ### How is this different from just doing more veterinary marketing? +− More activity does not automatically create better results. We join up your website, client experience and marketing channels around specific goals, then use performance data to decide what to improve next. ### Let's Talk URL: https://heedly.co/contact > Get in touch with Heedly — we reply within one working day. # Let's talk Leave your email and we'll get back to you within one working day. Or write to us directly at . ### Photography & Video URL: https://heedly.co/photography-video > Real photography and video shot in your practice — your team and patients, never stock. [← All agency services](https://heedly.co/agency-services)# Your team, your patients. Never stock. Pet owners choose people, not clip art. We shoot real photography and video in your practice — ready for your website, social channels and print. [Book a shoot](https://heedly.co/contact) ![Photography grid of vets with dogs and cats](https://heedly.co/media/162)100% real pets ### In-practice shoots We come to you and work around your clinic day — no studio, no disruption. ### Built for marketing Shot with your website, ads and social in mind — every image has a job to do. ### Video that connects Practice tours, team intros and client stories that put faces to your name. ![Real photography in use on the Horner Vets website](https://heedly.co/media/154)Your photography ends up everywhere — website, Google profile, ads, leaflets. One shoot powers the whole marketing engine. Questions before the shoot ## Photography & video FAQs What to expect from a veterinary photo or video shoot, and how the finished content supports your marketing. [Talk through your shoot](https://heedly.co/contact) ### Why can’t we just use stock photos on our veterinary website? + Stock imagery cannot show pet owners the real people, patients and environment they will meet. A bespoke shoot gives you natural, on-brand visuals that reflect how your team actually cares for animals. ### We’re not comfortable in front of the camera… is that a problem? + Not at all. We guide the session and focus on natural interactions rather than stiff poses, helping your team feel at ease while we capture genuine moments in the practice. ### Will photography and video disrupt our clinic day? + We plan the shoot around your clinic day and come to your practice, so there is no studio trip to organise. The schedule is agreed in advance to keep disruption to a minimum. ### How will we actually use the photos and videos once they’re done? + The content is created with real marketing uses in mind: your website, social channels, Google profile, advertising and print. One shoot can supply a consistent library of visuals across all of them. ### Privacy Policy URL: https://heedly.co/privacy-policy > How Matt Madden Photography Ltd (trading as Heedly) collects, uses and protects your personal data under the UK and EU GDPR. # Privacy Policy Last updated: 10 July 2026 ## 1. Who we are **Matt Madden Photography Ltd**, trading as **Heedly**, is a limited company registered in England and Wales ("we", "us", "our"). We are the data controller responsible for the personal data collected through this website (heedly.co) within the meaning of the UK General Data Protection Regulation ("UK GDPR") and, where applicable, Regulation (EU) 2016/679 ("EU GDPR"). You can contact us about anything in this policy by emailing . ## 2. Scope of this policy This policy explains what personal data we collect when you visit this website or contact us, why we collect it, the legal bases we rely on, who we share it with, how long we keep it, and the rights you have over it. It applies to visitors to this website and to people who enquire about our marketing services for veterinary practices. Where we process personal data on behalf of our clients (for example when running campaigns for a veterinary practice), we do so as a processor under a separate agreement with that client. ## 3. Personal data we collect We collect the following categories of personal data: - **Identity and contact data** — your name, email address, practice name and any other details you choose to share when you email us, request our Vet Marketing Playbook, request early access to our website builds or otherwise get in touch. The forms on this website work by opening your own email application, so the information you send reaches us as an ordinary email. - **Correspondence data** — the content of the messages you send us and our replies. - **Technical and usage data** — information collected automatically by our hosting infrastructure when you browse the site, such as your IP address, browser type and version, device type, operating system, the pages you view and the date and time of your visit (server logs). - **Cookie data** — described in our [Cookie Policy](https://heedly.co/cookie-policy). We do not intentionally collect any special categories of personal data (such as health data or data revealing racial or ethnic origin) through this website, and we ask that you do not send us such data. ## 4. Purposes and legal bases for processing We only process your personal data where the law allows us to. The purposes and corresponding legal bases under Article 6 of the UK GDPR / EU GDPR are: - **Responding to your enquiries** and taking steps you request before entering into a contract — Article 6(1)(b) (performance of a contract or pre-contractual steps) and Article 6(1)(f) (our legitimate interest in responding to people who contact us). - **Sending you the Vet Marketing Playbook and related marketing emails you have asked for** — Article 6(1)(a) (your consent). You can withdraw your consent at any time (see section 5). - **Managing website-builds early access requests** and telling you when builds open — Article 6(1)(a) (consent) and Article 6(1)(b) (pre-contractual steps). - **Operating, securing and improving this website**, including preventing abuse and diagnosing technical problems using server logs — Article 6(1)(f) (our legitimate interest in running a safe, reliable website). - **Measuring how the website is used and retargeting our advertising** using Google Analytics, the Meta Pixel and the TikTok Pixel — Article 6(1)(a) (your consent, collected through the cookie banner). See our [Cookie Policy](https://heedly.co/cookie-policy) for details. - **Complying with legal obligations**, such as accounting, tax and responding to lawful requests from authorities — Article 6(1)(c). - **Establishing, exercising or defending legal claims** — Article 6(1)(f). Where we rely on legitimate interests, we have balanced those interests against your rights and freedoms and concluded they are not overridden by them. You can ask us for more information about this balancing at any time. ## 5. Marketing communications We only send marketing emails to people who have asked for them (for example by requesting the playbook or requesting early access). Every marketing email we send includes a way to opt out, and you can also opt out at any time by emailing . Opting out does not affect the lawfulness of processing carried out before you withdrew consent. We do not sell or rent your personal data to anyone. ## 6. Who we share your data with We share personal data only where necessary and with appropriate safeguards, with: - **Service providers (processors)** who host our website and email, deliver our newsletters and provide business tools. They act on our documented instructions under contracts that meet the requirements of Article 28 UK/EU GDPR. - **Analytics and advertising partners** — Google (Google Analytics), Meta Platforms Ireland (Meta Pixel) and TikTok Technology Ltd (TikTok Pixel), where you have consented to their cookies. For the building of retargeting audiences we and Meta act as joint controllers for the collection and transmission of the data; each partner otherwise processes data under its own privacy policy, linked from our [Cookie Policy](https://heedly.co/cookie-policy). - **Professional advisers** such as accountants, insurers and lawyers, where necessary. - **Authorities and regulators** where we are legally required to disclose data. - **A buyer or successor** in the event that we sell or restructure our business, in which case this policy will continue to apply to your data. ## 7. Google user data Some features of the Heedly platform work by connecting to a veterinary practice's Google account. A practice chooses whether to grant this access when setting up the relevant feature in its Heedly dashboard, and each connection asks only for the permissions that feature needs. ### What we access and why When a practice connects its Google account, Heedly may access the following, depending on the features the practice enables: - **Google Business Profile** — the practice's business listing and its Google reviews, used to display those reviews on the practice's website and keep listing details current. - **Google Analytics** — the practice's analytics property, which Heedly may create on the practice's behalf and read from, used to show website traffic inside the practice's Heedly dashboard. - **Google Search Console** — the practice's search data, used to verify the practice's domain and show its search performance in the dashboard. - **Google Ads** — campaign data for advertising run for the practice, used to report on those campaigns in the dashboard. ### How we use it Google user data is used only to provide these features to the practice that granted access, inside that practice's own Heedly dashboard and website. We do not use Google user data to build advertising profiles, we do not sell it, and we do not use it for purposes unrelated to the features described above. Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements. ### Who can see it Google user data is visible to the practice that connected the account and to authorised members of the Heedly team who support that practice. We do not share it with third parties, except with service providers that host our infrastructure and process data on our instructions, or where the law requires it. Humans at Heedly do not read this data except with the practice's permission, where necessary for security or to resolve a support issue, or to comply with applicable law. ### Storage and retention Google user data is stored on our secured servers and kept only for as long as it is needed to provide the connected feature. When a practice disconnects a Google integration or closes its account, we delete the associated Google data from our systems within 30 days, except where we must retain it to meet a legal obligation. ### Revoking access A practice can disconnect a Google integration at any time from its Heedly dashboard settings. Access can also be revoked directly from a Google account at [myaccount.google.com/permissions](https://myaccount.google.com/permissions). To request deletion of Google data we hold, contact us at . ## 8. International transfers Some of our service providers may store or process personal data outside the United Kingdom or the European Economic Area. Where that happens, we make sure an adequate level of protection applies — either because the destination country benefits from an adequacy decision of the UK Government or the European Commission, or because we have put in place appropriate safeguards such as the UK International Data Transfer Agreement or the European Commission's Standard Contractual Clauses, together with any necessary supplementary measures. You can request a copy of the relevant safeguards by contacting us. ## 9. How long we keep your data - **Enquiries and correspondence** — up to 24 months after our last contact with you, unless the correspondence relates to a contract, in which case we keep it for up to 6 years after the contract ends (limitation periods for legal claims). - **Marketing lists** — until you opt out or your consent otherwise lapses, after which we keep a minimal suppression record so we do not contact you again. - **Server logs** — up to 12 months, for security and diagnostics. When data is no longer needed we delete it or irreversibly anonymise it. ## 10. Your rights Under the UK GDPR and EU GDPR you have the right to: - **Access** — obtain a copy of the personal data we hold about you (Article 15). - **Rectification** — have inaccurate data corrected and incomplete data completed (Article 16). - **Erasure** — have your data deleted in the circumstances set out in Article 17 (the "right to be forgotten"). - **Restriction** — restrict how we process your data in the circumstances set out in Article 18. - **Data portability** — receive the data you provided to us in a structured, commonly used, machine-readable format and have it transmitted to another controller (Article 20). - **Object** — object to processing based on legitimate interests, and to direct marketing at any time (Article 21). If you object to direct marketing we will stop. - **Withdraw consent** — where processing is based on consent, withdraw it at any time without affecting prior processing (Article 7(3)). - **Not to be subject to automated decision-making** — we do not carry out automated decision-making, including profiling, that produces legal or similarly significant effects (Article 22). To exercise any of these rights, email . We will respond within one month (extendable by two further months for complex requests, in which case we will tell you). Exercising your rights is free of charge unless a request is manifestly unfounded or excessive. You also have the right to lodge a complaint with a supervisory authority. In the UK this is the Information Commissioner's Office (ICO, [ico.org.uk](https://ico.org.uk)). If you are in the European Union, you can complain to the data protection authority of the EU member state where you live, work, or where the alleged infringement occurred. We would, however, appreciate the chance to address your concerns first. ## 11. Security We apply appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction, including encrypted connections (HTTPS), access controls, and limiting access to personal data to those who need it. No transmission over the internet is completely secure, but we work to protect your data in line with Article 32 UK/EU GDPR. If a personal data breach occurs that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, where required, the affected individuals without undue delay. ## 12. Children This website is aimed at veterinary professionals and is not directed at children. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, please contact us and we will delete it. ## 13. Third-party links This website contains links to third-party websites (for example our social media profiles). Clicking those links may allow third parties to collect or share data about you. We do not control those websites and are not responsible for their privacy practices — please read their privacy policies. ## 14. Changes to this policy We may update this policy from time to time. The date at the top shows when it was last revised. If we make material changes, we will take reasonable steps to bring them to your attention, for example by highlighting them on this website. ## 15. Contact us Questions, requests or complaints about this policy or your personal data: , addressed to Matt Madden Photography Ltd (trading as Heedly). ### Terms & Conditions URL: https://heedly.co/terms-and-conditions > The terms and conditions governing the use of the Heedly website, operated by Matt Madden Photography Ltd. # Terms & Conditions Last updated: 10 July 2026 ## 1. Who we are and what these terms cover This website (heedly.co) is operated by **Matt Madden Photography Ltd**, trading as **Heedly**, a limited company registered in England and Wales ("we", "us", "our"). You can contact us at . These terms and conditions govern your use of this website and the free content we make available through it (such as the Vet Marketing Playbook). They do not govern the marketing services we provide to clients — those are covered by a separate written agreement or proposal issued for each engagement (see section 8). ## 2. Accepting these terms By using this website you confirm that you accept these terms and agree to comply with them. If you do not agree to them, you must not use this website. We recommend that you save or print a copy of these terms for future reference. ## 3. Changes to these terms and to the website We may amend these terms from time to time; the date at the top shows when they were last updated. Every time you wish to use this website, please check these terms to ensure you understand the terms that apply at that time. We may also update, change or withdraw parts of this website without notice, including to reflect changes to our services or business priorities. ## 4. Availability of the website This website is made available free of charge. We do not guarantee that it, or any content on it, will always be available, uninterrupted or error-free. We may suspend, withdraw or restrict the availability of all or any part of the website for business or operational reasons. ## 5. Acceptable use You may use this website only for lawful purposes. You must not: - use it in any way that breaches any applicable local, national or international law or regulation; - knowingly introduce viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful, or attempt to gain unauthorised access to the website, its server or any connected database; - use automated systems to scrape, harvest or extract data from the website without our prior written consent; - misuse contact details published on the website to send unsolicited marketing; or - reproduce, duplicate, copy or re-sell any part of the website in contravention of these terms. A breach of this section may constitute a criminal offence under applicable computer misuse legislation. We may report any such breach to the relevant law enforcement authorities and cooperate with them, and your right to use this website will cease immediately. ## 6. Intellectual property We are the owner or the licensee of all intellectual property rights in this website and in the material published on it, including text, graphics, logos, photography and the Vet Marketing Playbook. Those works are protected by copyright laws and treaties around the world. All such rights are reserved. You may view, download and print pages or the playbook for your own internal business use. You must not modify the materials, use any illustrations or photographs separately from their accompanying text, or remove any acknowledgement of us as author. You must not use any part of the content for commercial purposes (for example, republishing it as your own) without a licence from us. Client logos, photography and case-study material shown on this website remain the property of the respective clients and are used with their permission. ## 7. Free content, case studies and results The content of this website — including the playbook, case studies and statistics — is provided for general information only. It reflects real results achieved for specific clients in specific circumstances and is not a promise or guarantee that your practice will achieve the same or similar results. Nothing on this website constitutes professional, financial or legal advice, and you should not rely on it as a substitute for advice tailored to your circumstances. ## 8. Our services Descriptions of our services on this website are an invitation to get in touch, not a contractual offer. Any engagement for marketing services (website builds, Google Ads management, branding, photography, strategy or otherwise) will be subject to a separate written proposal or agreement setting out the scope, fees and terms of that engagement. In the event of any conflict between these website terms and a signed services agreement, the services agreement prevails for that engagement. Requesting early access to website builds or requesting the playbook does not create any obligation on you or on us. ## 9. The Heedly platform Some clients use the Heedly platform, an admin dashboard from which a veterinary practice builds and manages its own website, including pages, blog posts, appointments, visitor chat, team profiles, services and branding. Access to the platform is provided under the practice's service agreement with us; where that agreement and these terms differ, the service agreement prevails. Platform accounts are personal to the practice and its authorised team members. You are responsible for keeping login credentials confidential and for all activity under your account. We may suspend an account to protect the platform, other clients or their data, to investigate suspected misuse, or where required by law. We will tell you why as soon as reasonably possible unless the law prevents it. ### Connected third-party services The platform can connect to third-party services on a practice's instruction, including Google Business Profile, Google Analytics, Google Search Console and Google Ads. Each connection is optional, is authorised by the practice through the third party's own consent process, and remains subject to that third party's terms of service. A practice can disconnect an integration at any time from its dashboard settings or from its Google account. How we handle data received from Google is described in the Google user data section of our [Privacy Policy](https://heedly.co/privacy-policy). We do not control third-party services and are not responsible if a third party changes, restricts or withdraws a service or an API on which an integration depends. Where that happens we will make reasonable efforts to adapt or offer an alternative. ### Ending platform access A practice may stop using the platform at any time in accordance with its service agreement. When platform access ends we deal with the practice's content and any connected Google data as described in our [Privacy Policy](https://heedly.co/privacy-policy), including deletion of Google user data within the period stated there. ## 10. Links to and from other websites Where this website contains links to other sites and resources provided by third parties (including our social media profiles), those links are provided for your information only. We have no control over the contents of those sites and accept no responsibility for them or for any loss or damage that may arise from your use of them. You may link to our home page provided you do so in a way that is fair and legal, does not damage or take advantage of our reputation, and does not suggest any form of association, approval or endorsement where none exists. We reserve the right to withdraw linking permission without notice. ## 11. Disclaimer and limitation of liability Nothing in these terms excludes or limits our liability for death or personal injury arising from our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited by law. Nothing in these terms affects any statutory rights you may have as a consumer that cannot be waived or limited by contract. Subject to the paragraph above: we exclude all implied conditions, warranties, representations or other terms that may apply to this website or any content on it; and we will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty or otherwise, even if foreseeable, arising under or in connection with your use of (or inability to use) this website or your use of or reliance on any content displayed on it. If you are a business user, we will in particular not be liable for loss of profits, sales, business or revenue, business interruption, loss of anticipated savings, loss of business opportunity, goodwill or reputation, or any indirect or consequential loss. We do not guarantee that this website will be secure or free from bugs or viruses. You are responsible for configuring your own technology to access it and should use your own virus protection software. ## 12. Privacy and cookies We only use your personal information as set out in our [Privacy Policy](https://heedly.co/privacy-policy), and we use cookies as set out in our [Cookie Policy](https://heedly.co/cookie-policy). ## 13. General If any provision of these terms is found by a court to be invalid or unenforceable, the remaining provisions will continue in full force and effect. If we do not insist that you perform any of your obligations under these terms, or if we do not enforce our rights against you or delay in doing so, that will not mean we have waived those rights. We may transfer our rights and obligations under these terms to another organisation; this will not affect your rights under these terms. ## 14. Governing law and jurisdiction These terms, their subject matter and their formation are governed by the laws of England and Wales, and the courts of England and Wales have non-exclusive jurisdiction over any dispute arising from them. If you are a consumer resident in the European Union, you additionally benefit from any mandatory provisions of the law of the country in which you are resident, and nothing in these terms affects your rights to rely on those provisions or to bring proceedings in your country of residence. ## 15. Contact us To contact us about these terms, email , addressed to Matt Madden Photography Ltd (trading as Heedly). ### Veterinary Marketing Insights URL: https://heedly.co/insights > Practical articles on veterinary practice websites, Google Ads, branding, content and client growth from Heedly. HEEDLY INSIGHTS # Ideas to help your vet practice grow well. Practical thinking on marketing for veterinary clinics covering everything from your website to how you communicate in a consultation [Get the free playbook](https://heedly.co/#playbook) LATEST ARTICLES ## Fresh from the team Clear advice you can put to work in your practice. ### The first article is on its way. There are no published insights yet. In the meantime, get our free Vet Clinic Marketing Playbook. [Get the free playbook](https://heedly.co/#playbook) ## Want a clearer growth plan? Tell us where your practice is now and what you want marketing to do next. [Let's talk](https://heedly.co/contact) ### Website Builds URL: https://heedly.co/website-builds > Best-in-class veterinary website builds — conversion-ready, CMA compliant and live in days, at a fraction of the usual cost. # Best-in-class website builds. Everything we've learned building websites that fill vet diaries — live in days, fully CMA compliant, at a fraction of the usual cost. ![Godiva Vet Clinic website on a laptop](https://heedly.co/media/155) ## Every website includes ### Best in Class Design Layouts and calls-to-action proven to turn browsing pet owners into booked appointments. ### Local SEO, sorted Structured to rank for "vets near me" searches in your catchment area from day one. ### Tailored to Your Clinic Built and customised around your clinic's identity — or we'll shape one the perfect brand with you. ### CMA Compliant We ensure your website is compliant with the new CMA regulations. ### Mobile-perfect Most pet owners find you on their phone. Every build is designed mobile-first. ### Kept fresh for you Updates, tweaks and optimisation handled by us — no "contact your webmaster" ever again. ## Built on real results ![Horner Vets website](https://heedly.co/media/154)~4,100unique monthly visitors +60%sign up to Healthcare Plans ![Godiva Vet Clinic mobile website](https://heedly.co/media/158)+300%increase in organic impressions +45%increase in organic traffic ![Pear Tree Vets website on a laptop and phone](https://heedly.co/media/159)~2,900unique monthly visitors 13%go on to the booking page [See agency services →](https://heedly.co/agency-services) FAQs ## Questions before we build? The practical details veterinary teams usually ask us about before starting a new website. Why is my website so important? It is often a pet owner's first impression of your practice. Clear services, local information and simple booking routes help turn nearby searches into new-client enquiries. Will my site be mobile optimised? Yes. Every build is designed mobile-first so pages, calls-to-action and booking routes work cleanly on phones, tablets and desktop screens. Will my website be search engine optimised (SEO)? Yes. We structure the site around your services and local catchment area, with clear page content and technical foundations that help search engines understand your practice. Can I edit the website myself? Yes. Your site is self-editable, and ongoing support is available when you would rather have updates, tweaks and optimisation handled for you. What happens once my website is built? After launch, we can continue supporting updates and optimisation so your information stays current and your booking journey keeps working as intended. How much will my vet website cost? The cost depends on the size and requirements of your practice website. Join the early-access list and we can discuss the right scope when builds open. What do I need prepared? Useful starting materials include your service details, team information, opening hours, contact and booking routes, existing brand assets and any practice photography. What if I don't have any branding or photography? That does not have to hold up your website. Heedly also offers branding, design, photography and video services, so we can discuss what your practice needs before the build begins. ## Articles ### AI Could Make Your Clinic Quietly Disappear - Here’s How Practices Should Prepare URL: https://heedly.co/article/ai-quietly-disappearing-vet-clinics The biggest transformation in over 20 years is happening in how clients will find your clinic. A dog is limping. It’s Sunday evening. The owner doesn’t Google *“vet near me.”* They open ChatGPT. They type: > *“My dog is limping on his front leg. I’m in Bristol. What should I do?”* And something subtle but profound happens. They **don’t** get a list. They **don’t** scroll.They **don’t** compare ten clinics, open five tabs, and read twenty reviews. They get **two or three names**. Personalised. Confidently phrased. **Presented as *the* answer**. And that is the moment traditional veterinary marketing quietly breaks. For years, visibility meant being *somewhere on Google*. Soon, visibility will mean being **one of the very few clinics an AI chooses to mention at all**. ![ChatGPT’s Interface](/media/291/png)ChatGPT’s Interface### **From “Search” to “Selection”** Large Language Models (LLMs) like ChatGPT, Perplexity, and Google’s new AI-powered search don’t behave like search engines. They behave like **recommendation engines**. Instead of: - “Here are all the vets near you” They say: - “These are the best options for *you*.” That difference matters. Because **choice architecture shapes behaviour**. ![Google search query for “Bristol Vet”](/media/292/jpg)Google search query for “Bristol Vet”### **What AI Search Actually Changes for Vet Clinics** Let’s be precise about what’s shifting. ### 1. Fewer Clinics Get Seen AI-driven answers typically surface: - 2–3 local practices - Sometimes fewer - Sometimes only one If your clinic isn’t selected, it’s not *ranked lower*. It’s **absent**. No impressions. No clicks. No chance to compete. ### 2. Discovery Becomes Personalised AI doesn’t just answer *“best vet near me”*. It answers *“best vet for this person, this pet, right now.”* It weighs: - Location - Reviews - Language used about your clinic online - Services mentioned in context - Consistency across the web Two owners in the same town can get **different recommendations**. That means your marketing no longer competes evenly with every clinic nearby. It competes **situationally**. ### 3. Trust Transfers From Google to the AI 🤖 Here’s the uncomfortable part. Many users trust AI summaries **as much as or more than reviews**. When an AI says: > “This clinic is known for compassionate care and transparent pricing” That *feels* authoritative. Even if the owner has never heard of you. The trust used to sit with Google, star ratings and word of mouth. Now it increasingly sits with The AI interface itself and that trust can override habit. ![ChatGPT’s Response to “dog limping in Bristol” query](/media/293/jpg)ChatGPT’s Response to “dog limping in Bristol” query### This Increases Propensity to Move Clinic 🔄 This is where things get commercially serious. AI doesn’t just help people *find* a vet. It helps them **re-evaluate the one they already use**. Previously, switching clinics required effort by searching, reading and asking around. Now it takes one question: > *“Is there a better vet near me?”* And the AI answers — confidently. ### **The Marketing Reality Most Vet Clinics Haven’t Clocked ⚠️** This is the key shift: **You are no longer competing to rank. You are competing to be selected.** That changes what matters. Not blog volume and generic SEO tricks. But **Clarity, Consistency** and **Reputation signals.** ## AI-First Marketing Priorities for Vet Practices It’s about **future-proofing discoverability**. ### **1. Your Clinic’s “Entity” Must Be Clear** AI pieces together who you are from everywhere from your website, google profile, reviews, directory and other mentions online such as social media. If those don’t tell the same story, AI hesitates — and skips you. ### **2. Reviews Need Meaning, Not Just Stars ⭐** AI reads *language*, not just ratings. Encourage reviews that mention specific services, outcomes, the type of animal, your location and the quality of service they experienced. For example: “Great vet” is weak. “Handled my nervous rescue dog with incredible care” is gold. ### **3. Your Website Must Explain What Makes You Different** If your site only says: “We offer high-quality veterinary care” AI learns nothing. Spell it out specifically: - Who you’re best for - What you’re known for - Why clients choose you Specific beats polished. ### **4. Assume Clients Are Constantly Re-Shopping** Even loyal clients now live in a world where comparison is effortless and alternatives are presented unprompted. Every interaction you have with clients must reinforce trust, value and reassurance they’re in the right place **Need Help with Your Veterinary Marketing?** If you’ve got a marketing question or need support with your clinic’s website, practice growth or client retention, get in touch: [**✉️ matt@heedly.co**](mailto:matt@heedly.co?) [**📞 +447876022498**](tel:+447876022498) ### Promoting Pet Healthcare Plans Better (A Practical Guide for Veterinary Clinics) URL: https://heedly.co/article/the-most-helpful-ai-tools-for-veterinary-clinics-5raxl Pet healthcare plans are more than just another product on your pricing list — when communicated correctly, they are a **cornerstone of preventive care** that benefits pets, clients and your veterinary business alike. In this guide, we walk through why they are important for your practice, how practices should position, promote and embed healthcare plans using proven marketing principles — with clear evidence and practical tactics you can put to work this week. ### 📈 **The Benefits of Healthcare Plans for Your Vet Clinic** The key benefits you can see as a veterinary clinic when Pet Healthcare Plans are implemented correctly: - Consistent and reoccurring revenue from subscriptions - If you have 500 clients paying on average £25 a month for subscriptions, **that’s £12,500 before you’ve opened the door that month** - We see an average total **yearly spend increase by 24% per client on a plan** compared with a non-plan member - Clients become more engaged and we see **visits increase to 7.4 visits per year vs 4.3 visits** when not on a Pet Healthcare Plan - With more engaged clients we typically see **better loyalty over time and therefore higher lifetime value client** ### 🐶 **Why Healthcare Plans Matter Now** Understanding the broader environment helps frame *why* healthcare plans should be a priority: - Industry standard is to **aim to have** **25-30% clients on pet healthcare plans**, with this number increasing as time goes on. At Heedly, we think this number should be much higher, more like 50%. - **Pet owners value reassurance** more than ever. Pet Healthcare Plans don’t just give owners access to discounted services but is a crucial peace of mind. There is a rising client expectation for proactive care — meaning more clients are open to consistent wellness programmes. Yet uptake of healthcare plans still varies widely by practice. ### 👍 **3 Plan Options is Best In Class** We’d recommend not overwhelming your clients with options for Healthcare Plans. Breaking options down by type of animal, then by weight very suddenly can give you a large number of plans. Keep it simple for both you and your clients. Research suggests 3 is the sweet spot for making decisions, so where possible that’s what we’d suggest. ### 🧠 **Position Plans as Preventive Healthcare — Not Just Savings** A common misconception is that healthcare plans are primarily about **saving money**. While affordability matters, the primary benefit should be **better health and wellness outcomes for the pet** through consistent preventive care. **Lead with values that matter to clients:** - 🩺 “Your pet receives essential care all year round.” - 🗓️ “Spread key wellness services over the year in manageable monthly payments.” - 📊 “It enables us to catch issues early, meaning treatments can typically be smaller and less invasive.” By framing plans around *health value first*, clients are more likely to see them as essential — not optional extras. ### 📣 **Promote Consistently Across the Client Journey** Healthcare plans should be visible and relevant through multiple channels: **1. Clinical Conversations** Vets and nurses should **bring up healthcare plans as part of clinical recommendations**, not just a sidebar conversation. > “Based on Buster’s age and lifestyle, joining our wellness plan ensures we stay ahead of fleas, dental issues and weight checks.” This clinical endorsement will typically be the fundamental reason a client joins a Pet Healthcare Plan adds huge credibility that brochures alone lack. **2. In-Practice Promotion** - Posters or digital screens in waiting areas highlighting plan benefits. - Have flyers readily available with plan key inclusions, around the practice to support your clinical team and give clients a visual aid of the offering - Reception scripts that gently prompt enquires when clients check in or out. 👉 Example message at reception: > “Have you considered spreading your pet’s essential wellness care into affordable monthly payments? Many owners find it easier to manage and it helps keep treatments on schedule.” **3. Digital Presence** - A dedicated Healthcare Plan page on your website with easy explanations and **pricing transparency**. This should be clearly signposted on your homepage and in your menu. If it’s hard to find, people won’t discover it and sign up. - Blog posts about the importance of routine care and how healthcare plans help, with case studies of existing clients success stories can be really valuable. - Email or SMS reminders to clients when key milestones (e.g., booster vaccinations) are approaching. ### 🗣️ **Train Your Team to Communicate Value** Your team is one of your greatest assets in plan marketing. Everyone — from receptionists to veterinarians — should: - Understand plan inclusions and which owners benefit most from which specific tier. - Use consistent, confident messaging (not jargon). - Raise plans naturally in consults and bookings. - Use numbers to demonstrate healthcare plans are common and trusted. - “Join the **30% of our clients** who already protect their pets proactively with a healthcare plan.” Personalised recommendations are more persuasive than handing over a leaflet. ### 🛠️ **Simplify the Sign-Up Process** Minimise barriers by making sign-up easy: - Offer **in-practice enrolment on the spot** using digital forms. - Show clear **monthly pricing and savings comparisons**. - Provide a welcome pack that helps clients understand what to expect. Keep options simple — too many tiers or add-ons can overwhelm. ### 🔁 **Reinforce Value After Sign-Up** Marketing doesn’t stop once a client joins. Strengthen engagement with: - Reminder messages before scheduled treatments. - Follow-up emails that explain how to make the most of their plan. - Annual reports summarising the care delivered. Happy plan members are your best advocates. ### ❌ **A Word Of Warning!** Watch out for cancelled direct debits and people taking advantage of the system, unfortunately it happens. ### 🧠 **Final Thoughts** Healthcare plans are a strategic asset that improves client satisfaction, pet health outcomes and clinic financial stability. By anchoring your communication in **preventive health value**, **market data**, and **consistent messaging across channels**, you can increase plan uptake and long-term client loyalty. If you’d like help building plan messaging frameworks, digital content or team training materials, I’d be happy to support you further. ### **Need Help with Your Veterinary Marketing?** If you’ve got a marketing question or need support with your clinic’s website, practice growth or client retention, get in touch: [**✉️ matt@heedly.co**](mailto:matt@heedly.co?) [📞 **+447876022498**](tel:+447876022498) ### 🧠 The Most Helpful AI Tools for Veterinary Clinics (and How to Use Them) URL: https://heedly.co/article/the-most-helpful-ai-tools-for-veterinary-clinics **69.5% of veterinary professionals use AI tools daily or weekly**, according to a 2024 survey involving nearly 4,000 veterinarians, technicians, and students according to [Frontier](https://www.frontiersin.org/journals/veterinary-science/articles/10.3389/fvets.2024.1395934/full). Despite this growth, most clinics still aren't taking advantage of tools that could significantly reduce admin burden, improve diagnostics, or elevate client communication. Whether you're a sole practitioner or part of a larger team, here are some of the most useful AI-powered tools for vets today—and how they can benefit your practice. It’s already transforming how progressive vet practices operate—saving time, improving accuracy, and freeing up teams to focus on care. Here's a guide to some of the most helpful AI tools in the veterinary world today. ### 1. Vetology AI – Radiograph Interpretation Support **What it does:** Automatically analyses digital X-rays and flags abnormalities for review. **Benefit:** Speeds up diagnosis and acts as a second opinion. **Use case:** Ideal for general practitioners who want faster confidence in diagnosis without waiting for referral opinions. 🔗 [vetology.ai](https://www.vetology.ai/) ### 2. Tails AI – AI-Powered Client Communication Assistant **What it does:** Uses AI to generate follow-up instructions, discharge notes, and appointment summaries based on case details. **Benefit:** Saves time on admin and creates a smoother client experience. **Use case:** Excellent for clinics where vets are doing their own post-appointment write-ups. 🔗 tails.com/ai-tools-for-vets ### 3. SignalPET – Instant Radiology Readings **What it does:** Analyses X-rays using a large database of past case data. Offers a structured report in minutes. **Benefit:** Increases diagnostic confidence and speeds up workflow. **Use case:** Perfect for clinics with high caseloads or limited in-house imaging expertise. 🔗 [signalpet.com](https://www.signalpet.com/) ### 4. ChatGPT (Custom for Clinics) – Marketing & Client Comms **What it does:** Helps write website copy, blogs, emails, and even client text messages. **Benefit:** Cuts content creation time, maintains tone, and keeps clients engaged. **Use case:** Marketing-conscious clinics or those without dedicated staff for communications. 🔗 [ChatGPT Custom GPTs](https://chat.openai.com/gpts) (Try one built for vet clinics!) ### 5. Smart Flow Sheet (IDEXX) – Digital Whiteboard with Predictive AI **What it does:** Automates patient monitoring tasks and flags deviations in care plans. **Benefit:** Reduces errors, improves hospital efficiency. **Use case:** Ideal for larger practices or 24-hour clinics managing multiple inpatients. 🔗 idexx.com/en/smartflow ### 📚 Research & Resources - RCVS: Innovation in Veterinary Practice 2024 - [Vet Times: “AI in Practice – Game Changer or Gimmick?”](https://www.vettimes.co.uk/) - BVA AI Adoption Guidelines ### 💬 Take Action This Fortnight ✅ Choose one area (diagnostics, comms, marketing) and trial an AI tool for 7 days ✅ Schedule a team discussion: “Where could AI free up our time?” ✅ Add a new tool (like ChatGPT) to your marketing workflow ### **Need Help with Your Vet Marketing?** If you’ve got a burning marketing question or need support with your clinic’s growth, get in touch: **✉️** **matt@heedly.co** 📞 **07876 022 498** 👉 **Sign up to our newsletter** for more tips every two weeks. ### How to be Number 1 in Google: Local SEO for Veterinary Practices URL: https://heedly.co/article/how-to-rank-number-one-on-google In a world where more than 70% of pet owners turn to Google when looking for a vet, your clinic’s visibility in search results can be the difference between a fully booked diary and empty appointment slots. Yet many veterinary clinics still underestimate the power of **Search Engine Optimisation (SEO)**. If your practice isn’t ranking when potential clients search for “vet near me” or “dog vaccinations in \[your town\]”, then you’re leaving revenue on the table. ### What Is SEO (and Why Should Vets Care)? SEO is the process of improving your website so it ranks higher in search engine results—particularly Google. When done right, SEO brings in local pet owners who are actively looking for services you offer. > **Stat to Know:** 93% of online experiences begin with a search engine. > – *BrightEdge Research* For vet clinics, that means showing up when someone types: - “Emergency vet in Leamington Spa” - “Cat vaccinations near me” - “Best vet for puppies Birmingham” If you're not on the first page, chances are you're not being seen. ### 5 Reasons SEO Should Be a Priority for Your Practice **1. It Drives High-Intent Traffic** People using search engines are already looking for help. They're not scrolling for fun—they need answers *now*. That’s why SEO leads tend to convert better than social or display ads. **2. It’s Cost-Effective Long-Term** While ads stop the moment you pause your budget, SEO continues to work over time. A well-optimised blog or service page can drive traffic for years. **3. It Builds Trust and Credibility** Appearing in Google’s top results signals to pet owners that your clinic is reputable, established, and relevant. **4. It Supports Your Other Marketing Efforts** Good SEO improves your website structure, content quality, and user experience—all of which help your Google Ads, social media, and email marketing perform better. **5. Your Competitors Are Doing It** Many top-performing vet clinics already invest in SEO. If you’re not, they’re likely outranking you and attracting your ideal clients. ### How to Improve Your Clinic’s SEO (Without Getting Technical) 1\. **Optimise Your Google Business Profile** This is essential for local SEO. Make sure your name, address, phone number, hours, and categories are all accurate. > [🔗 Google Business Profile Setup Guide](https://business.google.com/uk/business-profile/) Add: - Photos of your team, clinic, and patients - Weekly updates or posts - Replies to all reviews (especially negative ones!) 2\. **Use Local Keywords on Your Website** Incorporate terms people are actually searching for: - “Vet in \[Your Town\]” - “Dog vaccinations in \[Town Name\]” - “24-hour vet near \[Location\]” Where to put them: - Page titles and headers (H1, H2) - Meta descriptions - Service pages and blog posts > [🔗 Free Tool: Ubersuggest Keyword Finder](https://neilpatel.com/ubersuggest/) 3\. **Create Helpful, Localised Content** Blogging isn’t just for fun—it’s one of the most powerful SEO tools for clinics. Ideas to start with: - “How to care for your new puppy in Warwickshire” - “5 signs your cat may need a dental check-up” - “When to visit the emergency vet in Birmingham” > Pro tip: Write for humans first, but include relevant keywords naturally. 4\. **Make Sure Your Website Is Fast and Mobile-Friendly** Google prioritises websites that load quickly and work well on phones. If your site is clunky or slow, it will hurt your rankings. Test your site here: [🔗 Google PageSpeed Insights](https://pagespeed.web.dev) 5\. **Get Listed in Local Directories** Sites like VetHelpDirect, Yell, and Bing Places can boost your visibility and backlinks, which help SEO. This also includes vet specific directories such as VetHelpDirect: > 🔗 [VetHelpDirect Directory](https://www.vethelpdirect.com/) ### What Not to Do ❌ Don’t keyword stuff (“Vet in London Vet in London Vet in London...”) ❌ Don’t copy content from other sites ❌ Don’t ignore your website updates—SEO is an ongoing effort ### Summary: Your SEO Action Plan ✅ Claim and optimise your Google Business Profile ✅ Research and use local keywords on key pages ✅ Start a content calendar with helpful blog topics ✅ Make your site fast and easy to use on mobile ✅ Build out listings on trusted directories ### Need help with your Vet Marketing? If you’ve got a burning marketing question or need support with your marketing get in touch: ✉️ [matt@heedly.co](mailto:matt@heedly.co?subject=Vet%20Marketing%20Help) 📞 [07876 022 498](tel:+447876022498) 👉 **Sign up to our newsletter** for practical marketing tips delivered every two weeks—written specifically for busy vet clinic owners. ### How to Get More Client Reviews for Your Vet Practice (and Why it Matters) URL: https://heedly.co/article/getting-more-reviews-for-your-clinic If there’s one thing we know about pet parents, it’s that they *love* talking about their pets. And if there’s another thing we know, it’s that they *also* love talking about their experiences — especially when it comes to the people they trust with their furry family members. So, when it comes to growing your vet practice, client reviews aren’t just a “nice to have” — they’re your online reputation, your word-of-mouth 2.0, and your secret weapon in the fight for visibility in Google’s ever-elusive search results. Let’s dig into why client reviews matter (a lot), and how you can start collecting them faster than a Labrador hoovering up a dropped sausage. ### **Why Reviews Are Basically Internet Gold** You already provide a brilliant service. But unless potential clients *see* that, they’ll never know. And in 2025, guess what people trust more than your shiny website or expert team bios? That’s right: other pet owners. Here’s why client reviews are such a big deal: - **Social proof**: Reviews give nervous new clients a reason to trust you — without you having to say a word. - **SEO brownie points**: Google *loves* fresh, frequent reviews. They can help your practice rank higher in local search results. This will also play a part in if you are recommended by Large Language Models (LLMs) like ChatGPT or Gemini. - **Feedback = growth**: Constructive reviews can highlight what’s working well and what needs a tweak. - **They’re free marketing**: Glowing testimonials are powerful, persuasive, and 100% free (unlike that swanky billboard you considered). ### **Why Clients *Don’t* Leave Reviews (Even When They Love You)** Sometimes, clients leave your practice thrilled — their dog’s wagging, their cat’s no longer hissing, and yet... crickets online. Here’s why: - They forget. - They’re busy. - They don’t realise how helpful it is. - They think it’ll take ages. Your job? Make it so easy and appealing that they can’t *not* do it. ### **How to Get More Glowing Reviews:** Alright, let’s get to the practical bit. Here’s how to start gathering five-star reviews: **1. Just Ask (But Do It Right)** Train your team, receptionists are often well placed to do this, to ask for reviews at the perfect moment — ideally after a great appointment. Try something like: > “If you’ve been happy with our care today, we’d really appreciate a quick Google review. It helps other pet owners find us!” Keep it friendly and low-pressure — nobody likes a guilt trip. **2. Make It Ridiculously Easy** Send a follow-up email or text with a direct link to your review page. The fewer clicks, the better. Bonus points if you include a thank-you and a cute dog GIF. **3. Use Signage in Your Practice** A cheeky sign at reception saying, *“Did we make your tail wag? Leave us a review!”* can work wonders. QR codes are your friend here. **4. Automate the Ask** If you use a practice management system with review automation (e.g. Vetstoria, PetsApp, or Animana), set it to send review requests after appointments. Less faff, more feedback. **5. Respond to Reviews (Even the Odd One-Star)** Replying to reviews shows you care. Thank people for the good ones, and handle the not-so-good ones gracefully (deep breaths — no snarky replies!). **6. Feature Reviews in Your Marketing** Turn standout testimonials into social media posts, website quotes, or framed prints in your waiting room. When people see that others love you, they want to join the fan club. ### **Bonus Tips (Because You Deserve Them)** - **Run a review drive**: “Leave us a review in April and you’ll be entered into a draw to win a pet hamper!” Just check you’re not violating any review platform guidelines (no bribery, just fun incentives). - **Thank your reviewers**: A quick message or shoutout on social media goes a long way. ### ### **The Bottom Line?** Client reviews are one of the most powerful — and underused — tools in your marketing toolbox. They build trust, boost visibility, and attract more of the clients you want. So don’t be shy — ask for those five stars, and give future pet parents a reason to choose *you* over the vet down the road. Want more helpful marketing tips? Sign up to our newsletter below and get handy tips every Tuesday in your inbox. Need help with your marketing? Get in [touch](/contact) — we don’t bite. ### Meta Ads vs. Google Ads for Vet Practices: Which is Better? URL: https://heedly.co/article/google-ads-vs-meta-ads Marketing a vet clinic requires strategy, just like persuading a reluctant pet to visit the vet. Digital advertising is a key part of that strategy, and two major platforms dominate the space: Google Ads and Meta Ads (including Instagram and Facebook). ![“Gary, have I ever told you how much I love A/B testing these ads to see which has the best CPA?”](/media/315/jpg)“Gary, have I ever told you how much I love A/B testing these ads to see which has the best CPA?”But which one should you invest in? Google Ads connects you with pet owners who are actively searching for a vet, while Meta Ads helps you build brand awareness and stay in front of potential clients before they even realise they need your services. **Spoiler alert:** The best approach often involves using both, but each has its own strengths. Let’s break it down so you can decide how to make the most of your marketing budget. ## Google Ads: The High-Intent Marketing Tool ![Google is principally an advertising platform, we shouldn’t forget that!](/media/316/jpg)Google is principally an advertising platform, we shouldn’t forget that!Google Ads works on a pay-per-click (PPC) model, meaning you bid for ad placements on search results. When a pet owner searches "vet near me" as their dog has made it’s way through the food cupboards, Google Ads ensures your clinic is one of the first things they see. ### Why Google Ads Works for Vet Clinics: 1. **High Intent = High Conversions** – People searching for "best vet in \[your town\]" are actively looking for services, making them more likely to book an appointment. 2. **Precise Local Targeting** – You can focus your ads on pet owners in your area, ensuring you’re reaching the right audience. 3. **Immediate Visibility** – Unlike SEO, which takes time to build, Google Ads can put you at the top of search results instantly. 4. **Ad Extensions for More Engagement** – Features like call buttons and location maps make it easy for pet owners to contact you quickly. ### The Downsides of Google Ads: - **Higher Cost Per Click** – Competitive keywords can be expensive, but a well-optimized campaign can make the investment worthwhile. - **Limited Visual Appeal** – Google Ads rely mostly on text, so you don’t get the benefit of eye-catching images or videos. - **Requires Active Management** – A poorly optimised campaign can drain your budget quickly without delivering results. ## Meta Ads: The Engagement & Awareness Tool ![](/media/317/png)Meta Ads (including Instagram and Facebook) help you engage with pet owners before they start actively searching for a vet. Instead of appearing in search results, your ads show up in their social feeds. ### Why Facebook Ads Work for Vet Clinics: 1. **Highly Targeted Advertising** – You can tailor your audience based on location, interests, and behaviors to reach pet owners likely to need your services. 2. **Visually Engaging** – Meta Ads allow for images, videos, and storytelling that help build trust and connection with your audience. 3. **Great for Awareness & Retention** – Perfect for promoting wellness plans, educational content, and special offers to keep clients engaged. 4. **Lower Cost Per Click** – Generally more affordable than Google Ads, making it a cost-effective way to maintain visibility. 5. **Retargeting Opportunities** – You can remind potential clients to book an appointment if they’ve visited your website but haven’t taken action yet. ### The Downsides of Facebook Ads: - **Lower Immediate Intent** – People don’t usually visit Instagram or Facebook to find a vet, so conversion can take longer. - **Ongoing Optimisation Needed** – Facebook’s algorithm frequently changes, requiring adjustments to keep campaigns effective. - **Privacy & Targeting Restrictions** – Updates to privacy policies can sometimes limit audience targeting options. ## The Verdict: Which One Wins? Ideally, you’d invest in both. But if you had to choose based on your goals: - **Google Ads is better for immediate conversions**, capturing pet owners at the moment they need a vet. - **Meta Ads is ideal for brand awareness and client engagement**, helping you stay top-of-mind for pet owners before they need your services. ### The Best Strategy: A Balanced Approach - Use **Google Ads** to capture urgent and high-intent searches. - Use **Meta Ads** to nurture relationships, educate pet owners, and build brand recognition. - Retarget website visitors with Meta Ads to encourage bookings from those who showed initial interest. Both platforms serve different but complementary purposes. Google Ads drives immediate action, while Facebook Ads helps you maintain visibility and build trust over time. **Need help creating an effective ad strategy?** [Contact us](/contact) today, and let’s develop a plan that brings in more happy pets and loyal clients! ### Launching Your Vet Clinic? 11 Must-Do Marketing Steps for Success URL: https://heedly.co/article/marketing-tips-for-launching-a-vet-clinic Opening a veterinary clinic is an exciting venture—one filled with dreams of happy pets, grateful clients, and a thriving business. But before you throw open your doors and start scheduling those first checkups, there’s one thing you need to nail: marketing. Because even the best vet in town can’t help pets if no one knows they exist! Here are eleven essential marketing steps to ensure your vet clinic gets the attention (and the client bookings) it deserves. ### 1. Define Your Brand Identity ![](/media/329/jpg)Your brand is more than just a logo and a name—it’s what makes your clinic memorable. Are you the warm, family-friendly neighborhood vet, or the go-to expert for exotic pets? Define your unique selling proposition (USP), choose brand colors, and develop a consistent voice across all platforms. Your brand should make pet owners feel confident that their furry (or feathered, or scaly) friends are in safe hands. ### 2. Build a Professional, Mobile-Optimised Website ![](/media/330/jpg)Your website is your digital storefront, and in today’s world, it’s often the first impression potential clients will get. Make sure it’s modern, mobile-friendly, and easy to navigate. Essential pages include: - Services & Pricing - About Us (with friendly team bios) - Online Booking - Contact Information - Client Testimonials - A Blog (more on this later!) A strong SEO strategy will help your site rank higher on Google, bringing in more organic traffic. That means using relevant keywords like “vet clinic in \[your city\]” and ensuring your site loads quickly. ### 3. Get Listed on Google Business Profile ![](/media/331/jpg)If your clinic isn’t showing up in Google Maps, you’re missing out on a huge chunk of potential clients. Claim your Google Business Profile, update your details, and encourage happy clients to leave reviews. Positive ratings build trust and help your clinic stand out in search results. ### 4. Leverage Social Media Marketing Social media isn’t just for cute pet pictures (though those help!). Platforms like Facebook, Instagram, and TikTok are powerful tools for engaging with local pet owners. Share: - Pet care tips - Success stories from happy clients - Behind-the-scenes glimpses of your clinic - Special promotions and seasonal deals Consistency is key—post regularly and interact with comments and messages to build a loyal community. ### 5. Invest in Local SEO Local SEO helps your clinic appear in searches like “best vet near me.” To improve local search rankings: - Use location-specific keywords on your website - List your business in local directories - Get backlinks from local businesses and pet-related blogs The easier you are to find online, the more bookings you’ll secure. ### 6. Run Google Ads & Social Media Ads ![](/media/332/jpg)While organic reach is great, sometimes you need a little boost. Google Ads can help your clinic appear at the top of search results for high-intent keywords like “emergency vet near me.” Social media ads, meanwhile, can target local pet owners based on demographics, interests, and behaviors. A well-structured ad campaign can bring in a steady stream of new clients. ### 7. Develop a Content Marketing Strategy A blog isn’t just a nice extra—it’s an SEO powerhouse. Regular blog posts on pet health, seasonal concerns, and common veterinary questions can position your clinic as an authority while also improving your website’s search rankings. Consider topics like: - “5 Signs Your Dog Needs to See a Vet ASAP” - “How to Keep Your Cat Calm During Vet Visits” - “The Ultimate Guide to Puppy Vaccinations” Quality content builds trust, drives traffic, and keeps your website fresh in Google’s eyes. ### 8. Email Marketing: Stay in Touch with Clients A well-maintained email list is marketing gold. Send out regular newsletters with: - Appointment reminders - Seasonal pet care tips - Special offers and loyalty rewards - Clinic news and updates Personalised emails (like birthday greetings for pets) add an extra touch that clients love. ### 9. Encourage and Manage Online Reviews ![](/media/333/jpg)Word of mouth is still one of the most powerful marketing tools, and in the digital age, that means online reviews. Encourage happy clients to leave feedback on Google, Facebook, and Yelp. Respond to reviews—both positive and negative—professionally and promptly. A high star rating can be the deciding factor for a pet owner choosing their vet. ### 10. Get Involved in the Community Being active in your local community not only builds goodwill but also puts your clinic on the map. Consider: - Sponsoring pet-friendly events - Partnering with local shelters for adoption days - Offering educational workshops on pet care A strong local presence strengthens your reputation and increases referrals. ### 11. Use Signage: Stand Out From the Crowd! Signage and in-clinic materials play a big role in client experience and brand recognition. Ensure your clinic has: - Clear, eye-catching signage outside to attract foot traffic - Well-designed leaflets detailing your services and pricing - Posters with pet care tips, seasonal promotions, or upcoming events A well-branded clinic creates a professional, welcoming atmosphere that leaves a lasting impression on clients. ### Final Thoughts Marketing your vet clinic doesn’t have to feel overwhelming. By implementing these ten steps, you’ll build a strong foundation that attracts the right clients and keeps them coming back. The key is consistency—stay visible, engage with your audience, and always provide top-notch service. Soon enough, your clinic will be the go-to spot for pet owners in your area. Ready to level up your marketing game? Contact us today for expert veterinary marketing strategies tailored to your clinic’s success! ### Email Marketing for Veterinary Clinics: 7 Tips on How to Keep Clients Engaged URL: https://heedly.co/article/how-to-get-engaging-emails A well-crafted newsletter can be a powerful tool for vet clinics, helping to build client relationships, encourage repeat visits, and educate pet owners. But let’s be honest—most people’s inboxes are already overflowing. How do you make sure your newsletter doesn’t get tossed into the digital abyss, unread and unloved? Here’s a step-by-step guide to writing a vet clinic newsletter that pet owners will actually enjoy reading (and maybe even look forward to—imagine that!). ![Us seeing a poorly written newsletter…](/media/323/jpg)Us seeing a poorly written newsletter…### 1. Define Your Newsletter’s Purpose Before you start writing, get clear on why you’re sending this thing out in the first place. Are you looking to educate pet owners? Shamelessly plug your services? Tug at heartstrings with adorable pet stories (see right)? (Hint: all of the above is totally acceptable.) Common objectives include: - Educating pet owners on pet care and wellness - Promoting clinic services, special offers, or events - Strengthening client relationships with engaging stories - Encouraging appointment bookings and preventive care visits ### 2. Know Your Audience Your audience is pet owners who already trust your clinic. Think about what they’d actually want to read. Dare we say it… ask them! Are they looking for seasonal pet care tips? Do they want updates on new services you offer? Or even just a funny story about a mischievous clinic cat? You can always test and learn what works. Segmenting your audience can also work wonders. Dog owners, cat lovers, and exotic pet enthusiasts all have different needs—so why not tailor your content accordingly? ![Here’s a picture of a cute dog](/media/324/jpg)Here’s a picture of a cute dog### 3. Create Compelling Content Your newsletter should be informative, engaging, and easy to digest—like a delicious treat, but for the brain. Here are some content ideas to get started: - **Educational Articles:** Write about frequent concerns you see in clinic, common pet health myths debunked, or “Why Your Cat Secretly Thinks They Own You.” - **Clinic Updates:** New staff members, behind-the-scenes peeks, or fun facts about your vet team. - **Success Stories:** Heartwarming tales of pets you’ve helped. Bonus points for dramatic before-and-after transformations! - **Special Offers & Promotions:** Discounts on services. - **Pet of the Month:** Feature a client’s pet with a short story and an adorable photo. Maybe even throw in a title like “Most Dramatic Howler” or “Fluffiest Overlord.” - **Q&A Section:** Answer common pet care questions. (Example: “Why does my dog stare at me while he poops?”) - **Staff Spotlights:** Introduce your team members with fun facts—like who has the most pets at home or who can mimic a parrot’s squawk with terrifying accuracy. - **Seasonal Topics:** Think “Helping Your Dogs Anxiety on Fireworks Night” or “Why Your Cat Is Judging Your Halloween Costume.” ![Caption this photo…](/media/325/jpg)Caption this photo…### 4. Keep It Engaging and Readable - **Use a Friendly Tone:** Talk like a human, not like a robot programmed to dispense veterinary facts. Imagine you’re chatting with a client at the front desk—minus the barking in the background. - **Keep It Concise:** People are busy. Give them the good stuff in bite-sized chunks. - **Use Visuals:** High-quality pet photos = automatic engagement. - **Include Calls to Action (CTAs):** Encourage readers to book an appointment, follow your social media, or share the newsletter with their pet-loving friends. - **Make It Interactive:** Polls, contests, or “caption this photo” challenges keep people engaged. ### 5. Optimise for Deliverability and Readability (Because If No One Sees It, What’s the Point?) ![“Wooahh Geoff have you seen this great newsletter from my vet clinic?”](/media/326/jpg)“Wooahh Geoff have you seen this great newsletter from my vet clinic?”- **Mobile-Friendly Design:** Most people read emails on their phones—so make sure yours looks good and is easy to read. - **Clear Subject Lines:** Avoid sounding like spam. Try something fun like, “Your Dog Wants You to Read This” or something attention grabbing like “We Have A Big Announcement”. - **Personalisation:** A simple “Hi \[Pet Owner’s Name\]” makes a difference. Extra points if you personalise it with their pet’s name—because let’s be honest, that’s who they really care about. - **Consistent Branding:** Your clinic’s colours, logo, and style should be instantly recognisable. ### 6. How to Measure Success (Beyond “Did Anyone Reply?”) To make sure your newsletter is actually working (and not just vanishing into the void), track these key performance indicators (KPIs): - **Open Rate:** The percentage of recipients who opened your email. A strong subject line and cute dog emojis might help. - **Click-Through Rate (CTR):** Measures how many readers clicked on links (e.g., “Book an appointment” or “See our ridiculous clinic cat”) - **Conversion Rate:** How many readers actually followed through and booked something? That’s the real MVP metric. - **Unsubscribe Rate:** If this is high, you might need to tweak your content, tone, or frequency. - **Engagement Metrics:** Track which sections get the most clicks. Do people love pet memes? Give them more pet memes. ### 7. Best Practices for Sending Your Newsletter - **Choose the Right Frequency:** Monthly or bi-weekly is usually a sweet spot. Too often, and you’re annoying. Too rarely, and people forget you exist. - **Send at Optimal Times:** In contrast to what' research says, we’ve found Mondays and Sundays work well early in the morning (around 07.00 - 08.00. However research would have you believe mid-week, mid-morning emails perform well. - **Test and Improve:** Experiment with different subject lines, content styles, and send times. If something flops, tweak it. If something works, do more of it. ### Final Thoughts An engaging vet clinic newsletter doesn’t just inform—it entertains, builds trust, and makes pet owners feel like they’re part of your clinic family. So have fun with it! Inject personality, add humour, and make it something pet parents actually want to read. ### Need help with your Clinic Newsletter? Our team specialises in veterinary marketing and can help you craft the perfect email strategy. Get in touch at [**matt@heedly.co**](mailto:matt@heedly.co?subject=Vet%20Marketing%20Help) or [**07876 022 498**](tel:+447876022498) for expert veterinary marketing support. **Have a marketing question?** We’ve got answers! Send it to **matt@heedly.co**, and we might answer it in a future blog post! ### How to Build a High-Converting Veterinary Website URL: https://heedly.co/article/how-to-build-a-high-converting-website Welcome to the first topic we’re covering in our Heedly blog! Crikey this is exciting! The chances are you have a website and it has lost its mojo or you’re look to build a new one. Well in either case great work - you are in the right place. Let’s face it… your veterinary practice’s website is often the first impression potential clients have or at the very least it’s one of your most important platforms for converting clients for your business. So a well-designed, high-converting website doesn’t just make your clinic look great—it actively helps turn visitors into loyal clients. Here’s how to create a website that works for your vet practice: ### 1. Make a Strong First Impression Never a judge a book by its cover is what my Mum always taught me. Well, my Mum was wrong (and not a web developer). First impressions matter! It’s likely that your homepage will be the page getting the most traffic but all pages on your site are important. It should be visually appealing, easy to navigate, and instantly communicate who you are, what you offer and where you are. - Have a **clear headline** that explains what sets your practice apart from other vet practices locally, such as "Caring for Pets Like Family – Open 7 Days a Week!" - Keep the design clean, with **consistent branding and colours** that reflect your clinic’s personality. - Where possible use a **high-quality, web optimised images** of your team, clinic, or a happy pet to establish trust. Stock or AI generated imagery won’t feel as authentic to the customer. ![Horner Vets Homepage](/media/319/jpg)Horner Vets Homepage ### 2. Ensure Easy Navigation If visitors can’t quickly find the information they need, they’ll leave and look elsewhere. A **well-structured menu**, a clear layout and intuitive call to actions will help keep visitors engaged. - Keep the main navigation simple—**no more than 5-7 main menu items**. - Include key pages such as **Services, About Us, Pricing, Contact, and Appointment Booking.** - Use **call-to-action buttons** available on any page like “Book an Appointment” or “Call Us Today” in visible locations. ### 3. Optimise for Mobile Users Do you visit more website on your phone than on your laptop? Thought so... so design for that. (If you answered no, you’re either lying or living a very relaxed life in the countryside). We find that over **69% of our clients website visits** now come from mobile devices, so a website being mobile-friendly can’t just be an after thought, but should be the primary platform you optimise for otherwise you’re likely turning away potential clients. - Use a **responsive design** that adjusts to different screen sizes. - Ensure **text is readable** without zooming and buttons are easy to tap. - Test your website on multiple devices to ensure a smooth experience. ![Optimising for mobile is vital for success](/media/320/jpg)Optimising for mobile is vital for success ### 4. Improve Website Load Speed This is often overlooked and under appreciated, but everyone has been on a slow website and knows how infuriating it is! Cough (buying concert tickets) cough. A slow website can frustrate visitors and **negatively impact your Google ranking**. Studies show that a **3-second delay can reduce conversions by 20%**—so speed matters. - Optimise images by compressing them without losing quality. A great tool for web optimising images is [Squoosh](https://squoosh.app). - Use **fast, reliable website hosting** for better performance. Big and reliable players will do a great job with this, for example - Minimize unnecessary plugins and scripts that slow down loading times. If you want to check out the speed of your website you can use [Google’s PageSpeed Insights](https://pagespeed.web.dev). ![Taylor Vets Pageinsights](/media/321/jpg)Taylor Vets Pageinsights### 5. Include Trust Signals New pet owners need reassurance that your clinic is reputable and professional. Trust signals help **build credibility** and encourage bookings. - Showcase **real client reviews and testimonials** to highlight positive experiences. Two great platforms for vets to focus on for reviews are [Google](https://business.google.com/us/business-profile/) and [VetHelpDirect](https://vethelpdirect.com). - Display your **accreditations, certifications, and years of experience.** This might include things like being [RCVS](https://www.rcvs.org.uk/home/) registered or being a [Cat Friendly Clinic](https://icatcare.org/cat-friendly-clinic). - Include professional **team photos** so visitors can see the friendly faces behind the clinic. ### 6. Use Clear Calls-to-Action (CTAs) And last but certainly not least, your website should **guide visitors toward taking action**, whether that’s booking an appointment with an online widget (e.g. [Vetstoria](https://www.vetstoria.com/)) or calling your clinic the call to action should be super clear for every visitor! - Use clear, action-oriented text like: ✅ **“Book an Appointment Now”** ✅ **“Register Your Pet Today”** - Ensure CTAs are visible **above the fold** (before scrolling) and repeated throughout the site with key ones being in your header. ### Let’s Make Your Veterinary Website Work for You? If your website isn’t converting visitors into clients, we can help. Get in touch at [**matt@heedly.co**](mailto:matt@heedly.co?subject=Vet%20Marketing%20Help) or [**07876 022 498**](tel:+447876022498) for expert veterinary marketing support. **Have a marketing question?** We’ve got answers! Send it to **matt@heedly.co**, and we might answer it in a future blog post! ## Machine-readable resources - [Curated map](https://heedly.co/llms.txt): Shorter index of the same content. - [Sitemap](https://heedly.co/sitemap.xml): Full XML sitemap of crawlable URLs. - [Robots](https://heedly.co/robots.txt): Crawler policy.