Case Study:
James Horner Vets
We’ve partnered with James Horner Vets, since it’s opening 3 years ago. We’ve supported the team on all elements of his marketing, including: Marketing Strategy, Paid Media, Content Creation and Building their Website.
Results
Return on Investment
30:1
For every £1 of marketing spend, the clinic generates £30 in revenue.
Paid Ads Cost Per Lead
£6
In the last year, our average cost per lead on paid media was £6, with an expected lifetime value of £700.
Client Growth
+2,500 Clients
We’ve averaged a growth of 833+ new clients per year for 3 years.
Delivery
We have a holistic approach to the clinic’s marketing so this is just a part of our contribution, however here are some key areas of work delivered:
Website
We’ve built an SEO and conversion optimised website that is a key driver for bringing new clients and boosting into the clinic. We also continually update and add new content for local UX and SEO optimisation and giving the community have access to helpful veterinary information.
The website currently receives around 22,000 unique visitors a year.
Photography & Video
We have created a large library of 300+ high quality photographs and x13 videos for marketing purposes that we use across the website, newsletters and social media channels.
Branding
We worked with James Horner to create his vet practice brand from scratch with the goal of looking professional, approachable and instantly recognisable as a veterinary clinic.
We’ve ensured all marketing materials have branding consistency since opening so people become familiar with the brand.
Newsletter
A personalised monthly newsletter goes to an engaged audience of over +2,000 clients. We have an average open rate of over 45% and CTR of 18%, compared with an industry average 24% and 13% respectively.